Turn your thoughts into reality and create future-friendly plastics.
–Next Generation Technology–

Synergy between plastics and design

Our vision of interiors in 2035 incorporating the idea of calm technology *1 toward the goal of creating interiors that provide a comfortable interface between people and cars.

Features

Based on the unique Japanese sensibility of finding beauty in everyday life and being considerate, the interior concept facilitates design that avoids being more intrusive than necessary, while communicating appropriately with the user in a natural way. This has been embodied through the plastic material technology, manufacturing methods, and structures that we have developed, and is expressed as calm technology.

*1 Calm technology:A technology that reduces the stress on users arising from excessive information including notifications and allows people to interact with technology in a more natural way.
*2 UX design:Design that is precisely in line with the user's requests and provides an optimal experience for the user.